Brand Roulette is a fictional educational game designed for English language learning sessions in educational or event settings. It is based on a virtual double roulette mechanism (theme + difficulty), combined with cards drawn at random.
The aim is to get players to guess a word or a brand by asking them questions, within a given time. The aim of the game is to make speaking in English easier, while working on vocabulary, strategy and team spirit. The challenge was to create a visual identity that was engaging, structured and visually stimulating, and that would appeal to teachers and learners alike.
One of the first challenges was to visually convey the immersive, collective and fun nature of the game. Brand Roulette is certainly a learning tool, but above all it's a game you want to get out, play and share. The graphic design had to immediately evoke the spirit of the classic "board game" with its familiar codes (strong typography, bold colors, strong symbols), while avoiding the trap of being too childish or cartoonish.
The result is a cheerful identity, simple to understand, but with a form of elegance in the typographic treatment and rigorous composition. A subtle balance between fun and education.
Brand Roulette is aimed at a wide range of audiences, from secondary school pupils to students and adults in continuing education. The game could be used in class, in a group, in a short time. This meant ensuring instant readability, rapid understanding of the rules, and clear visual navigation between the various media (box, cards, explanation sheet, QR code, etc.).
To achieve this, each graphic element was hierarchically organized, framed and marked out. Levels of difficulty are represented by a clear point system. Headings are legible even on the move. Graphics never take precedence over function. Graphic design is at the service of use, like good game design.
Last but not least, Brand Roulette had to make its mark. The game is used in competitive environments (courses, trade shows, social networks), and it was essential that its identity stood out. To achieve this, we relied on:
- A strong signature color (red and blue),
- A typography with character, inspired by classic games,
- And above all, a distinctive symbol: the question mark roulette wheel.
This becomes the keystone of the identity. It can stand alone as a pictogram, be used as a motif, or reinforce the impact of educational materials. It's a visual code immediately associated with the brand, which may evolve with each new edition, but remains recognizable. Brand Roulette is more than a game: it's a fully-fledged educational brand, identifiable, memorable and consistent across all its channels.
The game's name is divided into two distinct parts, both visually and conceptually:
- BRAND, in bright red (#E21D24), uses serif typography inspired by the world of entertainment and gaming. It evokes both branding and the notion of stakes. Red attracts attention, recalls the urgency of limited time in the mechanics of the game, and evokes energy.
- ROULETTE, in royal blue (#1B4FB4), adopts a complementary typography: still in capitals, but more rounded and stable. It adds depth and seriousness, reinforcing the idea of educational structure and rigor.
This deliberately contrasting typographic duo anchors the brand in a hybrid universe: between entertainment and learning, fun and strategy.
The central pictogram embodies the entire game mechanic. It's a stylized roulette wheel in the shape of a target, into which a red question mark, the universal symbol of mystery, quiz and discovery, is integrated.
This simple but powerful visual allows:
- Immediate recognition, even on a small scale (icon, favicon, card back, etc.).
- Infinite variation in repetitive motifs or derived pictograms (for difficulty levels, categories, tutorials, etc.).
- Direct association with interaction: each player "spins the wheel", and each answer is an attempt to answer a question.
This symbol becomes an identity marker, a signature that can be isolated from the wordmark while retaining the full narrative charge of the game.
The overall treatment of the logo is inspired by the collective imagination of classic games, with a subtle nod to the world of circuses and casinos (solid shapes, sharp contrasts, theatrical lettering). But the overall look remains modern and structured.
Proportions, spacing and solids have been adjusted to ensure perfect readability on all formats: from printed boxes to mobile screens. The logo works equally well in monochrome, with color inversion, or in a minimalist version (icon only).
It gives Brand Roulette a clear, stable, recognizable visual tone that speaks to learners, trainers and partners alike.
The cards are the operational heart of Brand Roulette. It is through them that players physically interact with the concept, drawing out words to be guessed, discovering themes or structuring game rounds.
Their design was conceived as that of a fun, functional and immediately understandable tool. The backs of the cards feature a repeating pattern of red and blue roulette wheel pictograms. This pattern creates a dynamic, rhythmic and memorable visual effect, halfway between a classic playing card motif and a contemporary texture.
It gives the cards a strong identity while avoiding overload. On the front, each card displays a theme or a word to guess, in a sober yet impactful composition. The typography is legible, contrasts are strong, and each level of difficulty can be identified by visual codes (color, icon, or level symbols).
The challenge here was to design a card that could be manipulated, used in a dynamic context, and understood by all levels of English, even beginners. The rounded corners, the choice of a slightly larger format than traditional cards, and the thickness of the simulated support aim to create a fluid, professional and engaging tactile and visual experience.
The Brand Roulette box doesn't just contain the elements of the game. It plays a communicative role in its own right, acting as a miniature showcase for the brand's universe.
The exterior design respects the codes of the identity: well-centered logo, contrasting typography and roulette motif on the edges. The white background maintains visual neutrality, while highlighting the emblematic red/blue duo. The sides of the box incorporate the repeating motif, reinforcing consistency with the back of the cards and creating a collection effect when several are stacked.
The tagline "Who will score the most points?" placed on top acts as an invitation to play, but also as a promise: that of a challenge, a mechanic to be discovered, and a goal to be reached.
On opening, the inside of the box reveals an unexpectedly bright red, creating a strong contrast with the sober exterior. This red interior evokes the adrenalin rush and intensity of the game, and deliberately breaks the visual rhythm to stimulate surprise and excitement from the very first manipulation. This detail helps to make the experience even more memorable.
The box thus functions on two levels: logistical support and identity medium. It is designed to last, to travel, and to be photographed on social networks, in the workshop or in real-life situations.
Printed or distributed as a PDF, the rule sheet had to be clear, engaging and visually integrated into the game world.An icon system (★, ⚫, 🔴) identifies levels of difficulty, while a QR code provides access to the virtual roulette wheel.
The typographic hierarchy and colors reinforce ease of reading, even in a fast-paced, playful context.
As the game is used in workshops, it required a consistent digital presence. The identity was therefore adapted to Instagram, with:
- Posts & stories templates integrating the cards and logo.
- Visual teasers to announce sessions.
- Use of the roulette wheel motif as a background or frame.
This work allows the brand to live beyond print, while respecting the graphic charter. The visual continuity reinforces the memorability of the game.
Brand Roulette is a complete game, with a strong visual identity that can be used immediately, whether in print, educational events or social media.
It can be used in:
- School or university workshops
- English learning events
- Fun team building
- Distance learning platforms (in support of the physical version)
The graphic universe created means it can be adapted to other formats in the future (extensions, new languages, print & play).
Are you developing an educational tool, a board game or a gamified project aimed at a young or adult audience?
Are you looking for a fun, intelligent and structured visual identity that will appeal to both your users and your partners?
ContactSupria and let's transform your idea into a captivating brand universe that's clear and full of impact.
An online presence that grows with you
A strategic tool for attracting customers
A strong, memorable identity
