ACT'VITIZ offers holidays that reconnect with the essentials: hiking, bivouacking, rafting... The need was clear: translate this promise of adventure into an immersive, coherent and high-performance digital experience.
The project was built around one objective: to inspire the desire to explore, from the very first seconds of browsing. The platform had to inspire confidence, capture attention, and encourage users to take action.
The ACT'VITIZ website is based on a strong graphic universe, both inspired and minimalist. The idea was to recreate the ambiance of high-end outdoor living: raw, natural yet elegant. Full-screen visuals immediately immerse the user in breathtaking landscapes, while setting a reassuring, professional tone.
Aesthetic choices are never gratuitous: they reflect the brand's values of freedom, authenticity and surpassing oneself, while emphasizing the raw beauty of nature.
The colors are directly inspired by natural elements: a deep blue evoking high altitude skies, a soft gray reminiscent of stone, and a luminous white that balances the whole. This mineral palette creates a sense of visual harmony and reinforces accessibility.
As for typography, the choice fell on a sans serif font. This asserts the identity while guaranteeing perfect legibility, even on cell phones. The result is a coherent, sober yet striking graphic system.
Content blocks use translucent blurring effects (glassmorphism), which create a sense of lightness and depth. These visual effects add a touch of modernity without weighing down the experience.
Buttons, activity maps and text zones are treated with precision to reinforce the reading hierarchy and encourage exploration.
Beyond aesthetics, every element of the site has been designed to guide the user towards action. The mobile-first structure ensures fluid navigation on all media. Paths are intuitive, entry points clear, and calls to action are always visible, without ever being intrusive.
Users can easily discover activities, view an immersive trailer, or book their next stay. The entire interface is punctuated by small, discreet animations that support the dynamics of the journey, while maintaining excellent legibility and loading performance.
Throughout the project, I mobilized my skills in art direction, UI/UX design and SEO optimization. From the creation of mock-ups on Figma to the technical preparation for integration on Webflow, each stage was approached with rigor.
Particular attention was paid to the hierarchy of information, the contrast of elements for accessibility, and the semantics of content to improve natural referencing as soon as it went online.
To reinforce the emotional nature of the project, a video trailer was integrated into the user experience. This choice immediately projects visitors into the ACT'VITIZ universe, making the landscapes, the group's energy and the link with nature tangible. It's a powerful lever for triggering the desire to leave, and therefore, to book.
Are you a travel agency, a tourism player or an outdoor enthusiast with a vision to convey?
If you're not just looking for a site, but a genuine digital immersion to serve your adventure,
ContactSupria and let's bring to life a site that inspires, engages and makes you want to explore.
An online presence that grows with you
A strategic tool for attracting customers
A strong, memorable identity
